taste:
id: makers-market
name: Makers Market
summary: >-
A bold, warm editorial storefront framing independent craft and curated design through dramatic
typography and high-contrast, flat grids.
app_type: WEBSITE
project_types:
- ecommerce
styles:
- bold
- editorial
- warm
industry: retail-consumer
aesthetics:
- bold
- editorial
- warm
tags:
- bold
- editorial
- warm
theme:
default_mode: LIGHT_MODE
palette_note: >-
Only the 500 anchor is provided per palette; the full 17-step ramp (100-900) is derived from
it by the system's heuristic shade tool.
palettes:
neutral:
'500': '#6B6B6B'
description: Observed neutral gray foundation rooted in physical print work.
brand:
'500': '#F9AF26'
description: The primary warm, vibrant yellow-gold of the Makers brand.
accent:
'500': '#24B2BC'
description: Contrasting editorial teal accent used for specific visual highlights.
danger:
'500': '#DC2626'
warning:
'500': '#D4AF37'
success:
'500': '#16A34A'
info:
'500': '#214F7D'
colors:
background:
light: '#FFFFFF'
dark: '#0A0A0A'
foreground:
light: '#000000'
dark: '#FFFFFF'
card:
light: '#EDE9DF'
dark: '#252525'
card-foreground:
light: '#000000'
dark: '#FFFFFF'
popover:
light: '#FFFFFF'
dark: '#0A0A0A'
popover-foreground:
light: '#000000'
dark: '#FFFFFF'
primary:
light: '#000000'
dark: '#F9AF26'
primary-foreground:
light: '#FFFFFF'
dark: '#000000'
secondary:
light: neutral/150
dark: neutral/800
secondary-foreground:
light: neutral/900
dark: neutral/100
muted:
light: '#E7E7E5'
dark: '#404040'
muted-foreground:
light: '#545454'
dark: '#ACACAC'
accent:
light: '#24B2BC'
dark: '#24B2BC'
accent-foreground:
light: '#000000'
dark: '#000000'
destructive:
light: danger/600
dark: danger/500
destructive-foreground:
light: '#FFFFFF'
dark: '#000000'
border:
light: '#C0C0C0'
dark: '#404040'
input:
light: '#C0C0C0'
dark: '#404040'
ring:
light: '#000000'
dark: '#F9AF26'
chart-1:
light: '#F9AF26'
dark: '#F9AF26'
chart-2:
light: '#24B2BC'
dark: '#24B2BC'
chart-3:
light: '#214F7D'
dark: '#214F7D'
chart-4:
light: '#D4AF37'
dark: '#D4AF37'
chart-5:
light: '#6B6B6B'
dark: '#ACACAC'
sidebar:
light: '#EDE9DF'
dark: '#0A0A0A'
sidebar-foreground:
light: '#000000'
dark: '#E7E7E5'
sidebar-primary:
light: '#000000'
dark: '#F9AF26'
sidebar-primary-foreground:
light: '#FFFFFF'
dark: '#000000'
sidebar-accent:
light: '#24B2BC'
dark: '#24B2BC'
sidebar-accent-foreground:
light: '#000000'
dark: '#000000'
sidebar-border:
light: '#C0C0C0'
dark: '#404040'
sidebar-ring:
light: '#000000'
dark: '#F9AF26'
radius:
base:
value: 0.0625rem
description: Sharp, near-zero corner radius to preserve the flat newsprint aesthetic.
shadows:
xs:
value: none
sm:
value: none
md:
value: none
lg:
value: none
xl:
value: none
gradients:
brand_wash:
value: 'linear-gradient(135deg, #F9AF26 0%, #EDE9DF 100%)'
fonts:
sans:
family: DM Sans
description: Highly legible neutral body sans-serif.
display:
family: Bricolage Grotesque
description: Dramatic, tight-leading editorial display face.
mono:
family: Space Mono
description: Clean tabular numerals and structural details.
typography:
hero:
font: display
size_px: 190
line_height_px: 152
weight: 400
letter_spacing_em: -0.04
transform: none
title:
font: display
size_px: 48
line_height_px: 55
weight: 400
letter_spacing_em: 0
transform: none
heading:
font: display
size_px: 18
line_height_px: 23
weight: 400
letter_spacing_em: 0
transform: none
body:
font: sans
size_px: 16
line_height_px: 24
weight: 400
letter_spacing_em: 0
transform: none
caption:
font: sans
size_px: 12
line_height_px: 16
weight: 400
letter_spacing_em: 0
transform: none
label:
font: sans
size_px: 11
line_height_px: 14
weight: 400
letter_spacing_em: 0
transform: none
overline:
font: sans
size_px: 11
line_height_px: 14
weight: 400
letter_spacing_em: 0.05
transform: uppercase
style_guidelines:
visual_direction:
title: Visual Direction
recommendations:
- >-
Combine ultra-large editorial typography with a flat, high-contrast grid system that
frames product photography like a physical independent-maker magazine.
- >-
Use sharp, 1px borders and pure black action elements to ground the warm organic hues of
craft and design.
hierarchy:
title: Hierarchy
recommendations:
- >-
Lead the page with an uncompromising 190px display headline that commands immediate
creative authority and sets a gallery-like tone.
- >-
Establish high contrast between huge hero titles and tiny, razor-sharp 11px uppercase
metadata labels to structure commerce listings clearly.
layout:
title: Layout
recommendations:
- >-
Format product catalogs and curated collections inside a strict 3-column grid bordered by
thin, clean hairline strokes.
- >-
Anchor the experience with high-density image grids featuring up to ten staggered hero
frames to showcase physical craft in detail.
components:
title: Components
recommendations:
- >-
Render call-to-action buttons as flat, pill-shaped black elements with tiny 11px
typography and generous side-padding.
- >-
Design product cards as flat, bordered rectangles using warm cream backgrounds and tight
padding, avoiding any shadows or soft overlays.
typography:
title: Typography
recommendations:
- >-
Utilize Bricolage Grotesque for display titles with exceptionally tight negative
letter-spacing and compact line-heights for a bold, editorial feel.
- >-
Keep DM Sans for the body copy and product descriptions to maintain excellent legibility
at smaller, highly-readable scale.
color_and_effects:
title: Color & Effects
recommendations:
- >-
Apply the rich gold and deep teal accents selectively as structural divider borders or
category badges to color-code makers' specialties.
- >-
Banish soft shadows completely in favor of flat color fields and solid high-contrast
backgrounds that mimic premium newsprint.
quality_bar:
title: Quality Bar
checks:
- id: hero-display-scale
label: Hero Display Scale
recommendation: >-
The homepage hero must feature a massive 190px headline to establish the brand's bold,
editorial magazine identity instantly.
- id: flat-border-definition
label: Flat Border Definition
recommendation: >-
All card components must feature razor-sharp 1px borders without any drop shadows to
respect the strictly flat layout.
- id: pill-button-contrast
label: Pill Button Contrast
recommendation: >-
Primary interactive actions must use a pill-shaped, pure black container with 11px white
text for high conversion contrast.
active_remix:
mode: light
brand: '#F9AF26'
display_font: Bricolage Grotesque
shape: system
depth: system
spacing: system
spacing_value: null
craft: >
# Craft (universal core + conditional craft)
How to apply this design system well. These rules contain no brand look of their own — all
per-system character comes from the tokens and taste notes above; this section only governs
how they are composed. **Precedence:** the design system above is the authority on how things
look — where its own notes conflict with a rule here, the design system wins. And the user's
request is the authority on what the screen IS — notes above that describe the source
product's screens (workspaces, dashboards, panels) are its aesthetic heritage, not an
instruction to build that kind of screen.
## Universal — applies to every screen (screen-agnostic craft)
- **Surface definition.** Every container is visually separable from what it sits on — at least
one
honest edge cue: a hairline border, a ≥4% tonal step from its parent, or a real shadow. Never a card
whose fill matches its section with no border; never nested surfaces that dissolve together.
- **Accent discipline.** The brand/primary color is a scalpel, not paint: spend it on the primary
action, the active/selected/focused state, and at most **one** brand or data highlight per screen.
Everything else rides neutral background / card / muted / border tokens. A screen flooded with brand
color reads unfinished, not bold.
- **Restraint ledger.** Beauty is also what you don't do: at most one glow and two gradient
directions
screen-wide; decoration only where content doesn't reach; no ornament between a heading and its own
action. Every decorative element must answer "what does this make clearer or more felt?" — if the
answer is "nothing," remove it.
- **Type with intent.** The measured faces/scale are fixed; character comes from *usage*, and the
move
must fit the surface — a marketing page earns a dramatic display move; a working screen earns a
crisp, tight, legible hierarchy at UI scale (display-hero type on a dense tool is a smell). Chrome
and wayfinding are never display type; data numerals are tabular (mono or sans), never the
decorative face. Headings stay roman — italics live as emphasis inside running text, not as
display styling (unless the system's own type says otherwise).
- **Anti-default.** If the screen could pass for a generic template with the colors swapped, it is
not
done. Make the brand unmistakable through the accent's *use*, the type, the radius + density, and
**one** signature detail — never by importing another surface's clichés.
- **Honest content.** Never invent proof — no made-up adoption counts, growth percentages,
testimonials, client logos, or awards. Use the user's real content, a neutral placeholder, or
leave the element out and let the layout carry it. Never hand-draw fake browser bars, phone
frames, or editor chrome around content — show the content itself, or nothing.
- **Interaction integrity.** Buttons, links, tabs, and nav labels never wrap to two lines; display
headlines wrap cleanly, never clipping mid-word; nothing overflows horizontally at any width;
keyboard focus gets an instant, clearly visible ring.
- **Token fidelity.** Every design value comes from a token: colors, radii, shadows, and fonts
from
the system's variables — never a literal hex, a hand-picked shadow, or a substitute font. For a
translucent or composited value (a scrim, a glow, a hairline over a fill), derive it from a token
(an opacity modifier or color-mix), never a literal rgba. If the system specifies square corners and
a hard shadow, the screen shows square corners and that hard shadow — not a rounded, soft substitute.
## Conditional — apply ONLY the layer that matches the screen the user asked for
**First name the screen honestly from the user's prompt.** Then apply the matching guidance. Do
not
cross layers, and **do not add elements from a layer the screen doesn't call for** — a screen that
is
not a data view must not sprout KPI tiles, charts, filter bars, or data tables to satisfy a
template.
- **If it's a data / dashboard / admin / table view:** density done well (comfortable rows, tight
control clusters, one spacing rhythm); a populated working state (real rows/cards, not empty feature
boxes); tables with aligned tabular numerals, status as badges, row hover, one visible selected row,
and control states that agree with the data shown. KPI tiles, *if the screen has them*, are
value + label + delta. **At most one** chart, of a real metric for this domain, token-colored and
axis-labeled — never a decorative sine wave or filler sparkline. Exactly one unambiguous primary
action.
- **If it's a focused task / tool / player / capture / monitor / form / wizard (not a data
view):**
the screen's real job dominates the frame; chrome recedes. Honor the screen's own nature — a player
looks like a player, a monitor like a monitor, a form like a form — with the design system's color,
type, radius, and depth applied to *those* elements. **No dashboard furniture**: no KPI tiles, no
charts, no data tables, no filter chrome unless the task itself is about that data. Real-time or
safety-critical readouts get calm, unambiguous, high-legibility treatment over decoration.
- **If it's a marketing / landing surface:** editorial art direction belongs here — section rhythm
(modulate surface temperature, density, and scale; one oversized moment; at least one full-bleed
band) and considered visual treatments. Never put this on a working app screen.
- **Mobile:** follow the platform's native idioms for the screen's type (e.g. an app screen:
compact
top bar, one focused column, a bottom tab bar, ≥44px targets, safe areas) — the same conditional
rules above still decide what content belongs.
## Imagery (universal)
- **Imagery is content, not decoration** on working screens: images are data (covers, products,
avatars, places) in purposeful containers, one consistent treatment across siblings — never a lone
photo floating in a box, never marketing's decorative fades on a work screen. When a moment needs
atmosphere, build it from the token system (tinted panels, token gradients, geometry).
