“Your website is the center of your digital eco-system, like a brick and mortar location; the experience matters once a customer enters, just as much as the perception they have of you before they walk through the door,” Leland Dieno, beautifully explained.
A well-designed website can help you create a positive first impression, generate leads, and increase conversions. More notably, a good website enables visitors to access and navigate your website easily.
A good user interface (UI) can increase a website’s conversion rate by up to 200%. Unfortunately, creating a good UI is a time-consuming endeavor: 80.7% of designers require a month to design a website. Luckily, with the rapid development of artificial intelligence (AI) technology, businesses can quickly utilize AI web design tools to create any design they want, optimize the design process, and hit their business goals faster.
In this blog, we’ll share everything AI-driven design that ultimately helps you know how to create a website with AI-powered tools. Let’s dive in!
The business value of website design
Design, generally speaking, is more than just aesthetics; it’s a form of communication between businesses and their target audience. If you’re running a business, you’re in the design business as well; whether it’s just a flyer informing people about an upcoming workshop or an entire website redesign, they are all equally important. Statistically, half of Internet users consider a website’s design when making an opinion about a business. They all agree that a website with a well-designed layout, easy navigation, attractive visuals, and clear CTA will convince them more than a poorly-made one.
Undoubtedly, web design can tell a brand’s story. The graphics and visual design of your marketing materials play a big role in attracting potential customers to your brand. However, to convert them into paying clients, your website design must also be user-friendly and engaging. A poorly designed website can lead to frustration and the loss of potential business. Therefore, it’s essential to optimize your website design for conversion.
The role of AI web design tools in the modern world
Hiring a full-time UI/UX designer can be costly for small-medium enterprises working within the confines of a limited budget. Hiring freelancers is a viable option, but vetting candidates is time-consuming and has uncertain results.
AI has gained much attention in various industries, including website design. Many people are excited about the potential of AI tools that can generate websites quickly and efficiently. However, there is also concern about the impact these tools will have on the human workforce. In short, the AI use case for design—like almost all applications of AI—has its promoters and detractors.
But we cannot neglect the benefits AI brings to the table. In product design, AI helps optimize working processes, enhance creativity, and so much more.
How should you use AI web design tools?
Now that you understand the benefits of AI in web design, here are three significant ways you can apply AI in UI design to ultimately boost that bottom lines:
Approach design from a data perspective
If you’ve been asking yourself questions like “how do I create an optimal website with an AI-powered tool,” data-driven design is what you should first think of.
AI can provide us with remarkable design insights and recommendations due to its ability to analyze millions of existing websites, apps, and graphics. Moreover, it can also help measure the impact of our design projects by collecting data on how customers interact with the poster or website. These online AI web design tools can then inform you whether your design meets its intended goals.
Remember, data is not only numbers; qualitative data – feelings, opinions, and observations – is also data. Effective use of data can increase conversions and drive business growth, as demonstrated by the successful case of Continental Office’s web refresh, which saw a 103% increase in traffic year-over-year and a 645% increase in net-new contacts.
Personalize websites for the new visitors
Personalized marketing and designs are now the norm if businesses want to win hearts. AI can analyze customer data to create customized designs catering to individual preferences and interests. Many companies are utilizing AI power to conduct A/B testing of different design elements, such as layout, color, or font, to determine the most effective design for a particular audience. There are various online ai tools for web designers can help you do that.
Another application of AI in web design is to help businesses personalize their website UI, ensuring accessibility to all users, including those with disabilities, by analyzing and optimizing designs for readability, contrast, and other accessibility factors.
Simplifying creative workflow and developing design variations
Another great application of AI in UI design is streamlining your creative workflow. AI can be used to automate repetitive design tasks like resizing or formatting. The technology also facilitates design flow by suggesting color palettes based on images or themes, analyzing font styles, and suggesting similar fonts (Check out Visily’s Smart AI Assistant).
According to the survey, more than one-third of marketers shared those original graphics was the most popular and best-performing types of visual on the website in 2021. This means businesses are designing more original graphics to better interact with customers. AI-powered web design tools allow companies to put up any UI design with ease.
What are AI web design tools?
AI design tools are programmed to identify the specific visual elements required and produce them with just one click. This is advantageous for any business as they can enhance brand engagement through visuals without any prior design expertise.
Top AI design tools you should try out
Adobe Sensei is an AI-driven platform that is a part of Adobe’s Creative Cloud suite. Adobe Sensei assists designers in automating tedious tasks, making informed design choices, and expediting the design process.
Canva is an AI graphic design tool that offers design recommendations and automates recurring tasks like resizing and cropping images.
Sketch2Code, a Microsoft AI tool, can transform hand-drawn sketches into operational HTML code, hastening the prototype creation process.
The Grid is an AI-powered website builder that allows users to create websites based on their preferences, content, and industry.
Visily is an online AI web design tool that is accessible to teams of all sizes and skill levels, allowing anyone to create beautiful app wireframes, even without design expertise. The solution has an intuitive user interface, rich template library, and advanced AI features, particularly useful for early-stage startups as it saves time and money and does not require technical skills. Learn more.
Want to explore more AI tool? Head over to this AI directory to explore!
As AI technology continues to advance rapidly, businesses will benefit greatly from a range of AI-based tools that assist in UI design work. These tools can help automate time-consuming tasks, freeing up businesses to explore more creative ideas with minimal effort.
While AI can be greatly applied in design, it won’t replace human designers. The technology works based on analyzing the available data and giving suggestions, meaning if humans stop creating, there are no new recommendations.
Notably, as the use of AI in product and UI/UX design becomes more widespread, designers still need to adapt to new workflows and tools as they are essential to the new creative process.
Ready to take your UI design to the next level?
See how Visily’s cutting-edge AI technology can bring your web or app to life!